SUMMARY
The sports broadcasting landscape in Latin America is often unpredictable, influenced heavily by economic instability across the region and the direct impact of domestic currency fluctuations against the US dollar. The region was hit particularly hard by the Covid-19 pandemic, which had a destabilising impact on the sports media rights market, causing contract cancellations and renegotiations.
However, despite recent widespread disruption, green shoots of recovery have begun to emerge across the region over the last two years.
Download the executive summary
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. INTRODUCTION & LATIN AMERICA MARKET
3. KEY PROPERTIES IN LATIN AMERICA
- Copa America
- Concacaf competitions
- Copa Libertadores and Copa Sudamericana
- Mexican Liga MX
- Campeonato Brasileirão Série A
- Argentinian Liga Profesional de Fútbol
- Bolivian División de Fútbol Profesional
- Chilean Primera División & Primera B
- Colombian Categoría Primera A
- Ecuadorian LigaPro Serie A
- Paraguayan Primera División
- Uruguayan Primera División
- Peruvian Liga 1
- Venezuelan Primera División de Venezuela
4. KEY INTERNATIONAL PROPERTIES
- Fifa World Cup
- European Football in Latin America
- Uefa Club Competitions
- English Premier League
- Spanish La Liga
- Italian Serie A
- German Bundesliga
- French Ligue 1
KEY AREAS
- The value of sports media rights in Latin America including Brazil was $2,506m in 2022, accounting for 4.6 per cent of the total global sports rights market.
- The value of media rights in Brazil alone was $1,261m, an increase of five per cent on the value in Brazil in 2021.
- Numerous domestic leagues across South America are currently engaged in negotiations with private equity firms over investment in newly-created commercial vehicles.
- The value of media rights in the Latin American market outside Brazil was $1,245m, an increase of 4.4 per cent on its value market in 2021.
- Latin America experienced significant disruption post-Covid, with currency depreciation in multiple key markets having a deflationary impact on the dollar value of both domestic and international properties across the region.
WHY YOU NEED THIS REPORT
- Expert analysis details the factors affecting sports media rights across the region
- Accurate values provide a comprehensive breakdown of media rights in Latin America
- Understand the key trends across the most important sports, properties, and markets, plus factors influencing these
- See where the growth (and decline) lies across Latin America
