MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
MLB marks 20th anniversary of MLB.TV with focus on the future
As Major League Baseball's flagship, out-of-market streaming service, one of the longest running and most successful sports streaming products anywhere in the world, marks two decades of existence, the league is now exploring how to make it more accessible to fans. US Editor Eric Fisher reports.
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Sports content on the move in Comcast spinoff
US telco Comcast has announced plans to spin off most its cable networks, which include USA Network, which frequently shows live sports as part of NBC’s media rights deals, and the Golf Channel.
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
Pac-12 signs Octagon to lead media rights talks
The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
Daikin puts name on Houston Astros stadium
The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
WBD armed with digital content in NBA settlement
Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Disney streaming profits partly offset linear decline
Walt Disney’s streaming business continues to be profitable, partially offsetting a sharp fall in its linear networks' operating income in its fourth-quarter results.
Diamond to exit bankruptcy with less debt, more streaming rights
Diamond Sports Group has received approval to emerge from bankruptcy, with 27 major league sports franchises in its portfolio and a significantly downsized debt position.
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
GridRival brings daily fantasy to motorsport fans
Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
Stars collide as voting opens for 15th Beyond Developments Dubai Globe Soccer Awards
LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer among superstars up for two accolades
Finding Synergy: how data-driven insights break down basketball borders
Sportradar's Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier NBA to the grassroots. However, with AI and data tracking accelerating growth, what is next?
Navigating the sports content explosion
As the appetite for high-quality sports content surges, teams, leagues, and broadcasters are grappling with unprecedented challenges in production and distribution. Signiant technology helps streamline workflows, enabling media organisations to keep up with demand.
Sportradar solutions set to supercharge NBA fan engagement
The new NBA season has started with the league’s long-term partner, Sportradar, introducing a variety of innovative tools that will enhance the experience for the basketball league’s growing global fan base.