MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
MLB marks 20th anniversary of MLB.TV with focus on the future
As Major League Baseball's flagship, out-of-market streaming service, one of the longest running and most successful sports streaming products anywhere in the world, marks two decades of existence, the league is now exploring how to make it more accessible to fans. US Editor Eric Fisher reports.
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Liberty splits motorsport, ticketing units; CEO Maffei exits
Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei
Blueprint, rEvolution team up on NIL projects
US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE), as the US college sports sponsorship market continues to skyrocket
TGL builds founding partner base ahead of launch
Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Tennis Channel goes OTT with cable-free service
Tennis Channel has announced a direct-to-consumer product, marking the first time in its 21-year history that viewers do not need a cable subscription to access content
Pull of Olympics drives Endeavor Q3 revenues
Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.
Shapiro KOs White’s boxing plans… for now
Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.
Lions eye lucrative US stopover on 2029 NZ tour
The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
US broadcasters poised as Fifa launches WWC tender
Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
GridRival brings daily fantasy to motorsport fans
Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
Stars collide as voting opens for 15th Beyond Developments Dubai Globe Soccer Awards
LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer among superstars up for two accolades
Finding Synergy: how data-driven insights break down basketball borders
Sportradar's Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier NBA to the grassroots. However, with AI and data tracking accelerating growth, what is next?
Navigating the sports content explosion
As the appetite for high-quality sports content surges, teams, leagues, and broadcasters are grappling with unprecedented challenges in production and distribution. Signiant technology helps streamline workflows, enabling media organisations to keep up with demand.
Sportradar solutions set to supercharge NBA fan engagement
The new NBA season has started with the league’s long-term partner, Sportradar, introducing a variety of innovative tools that will enhance the experience for the basketball league’s growing global fan base.